Learning Hand Project
Context
The Learning Hand is a Non-profit organization aiding children and youth with learning disorders like Dyslexia, Dysgraphia, Dyscalculia, etc. They offer additional classes, essential tools, and personalized support to help individuals improve their school performance.
Business Goals
The Charity needs a modern, user-friendly website that instills trust, making it simple for visitors to navigate. With a focus on enhancing its informative value to schools and parents of children, the organization aims to foster a sense of credibility.
Target Audience
Schools
Parents
Donors
Research Goals
- Why do people get involved and donate in charities?
- How do people decide which charity to get involved in?
- What stops people from getting involved in charities?
Success Criteria
Usability tests will determine the project’s success.
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Secondary Research Findings
- Learning difficulties are in many cases hereditary.
- Learning difficulties affect 20% of the population.
Website Audit
- Too much text on the website, no clear call-to-actions, not a good readable font, no accessibility considerations
Primary Research Findings
I conducted user interviews with participants from facebook groups and nextdoor app. I gathered insights and mapped them out.
- Users don’t know what they can help with and get involved.
- Users need to be informed of what the charity does and how they can help.
- Users would be open to helping out during their free time.
- Users need a charity to be familiar if they would support it.
User Persona
I conducted user interviews with participants from facebook groups and nextdoor app. I gathered insights and mapped them out.
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User Needs
- Users need an easy way to know & get involved in volunteering activities.
- Users need to be informed of what the charity does and how they can help.
- Users would be open to helping out during their free time.
- Â Users would support a charity that is well known.
HMW Statements
- How might we let users know of volunteering activities to get involved in?
- How might we display what the charity does and how users’ donations are used?
- How might we get users to help out during their free time?
- How might we get the charity to be more social?
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Usability Findings
I conducted usability tests using UseBerry to validate my designs and make changes based on the outcomes.
The Results:
- Users found it easy to know and get involved in activities.
- Users could tell what the charity is about.
- Users found it easy to get involved in activities.
- Users found it easy to find the social links on the website.
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Solutions
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Next Steps
After the successful usability tests, the designs will be implemented and developed in WordPress. The next steps will include setting up systems to measure the website’s performance and compare this with the older website.
Metrics
Since the organization was local and didn’t have a particular focus on driving traffic to the website, the data collected wasn’t sufficient to determine success.
The organization was absorbed by a bigger organization in August 2023 and now operates as a subcontractor.
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