Tanzania Conservation
Context
Tanzania Conservation is a dynamic and innovative charity that is dedicated to animal conservation. Specifically the big five: Lion, Leopard, Buffalo, Rhino, Elephant.
Business Goals
The current website is outdated and difficult to use. The new website will be user-friendly and will help the charity raise more money.
Target Audience
Donors
Candidates
Activists
Members
Research Goals
- Current frustrations and pain points?
- What are some user motivations?
- What do users want?
Success Criteria
Usability tests will determine the project’s success.
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Secondary Research Findings
- Animal conservatories charities are organizations that work to protect and conserve wildlife and their habitats.
- These charities also work towards educating people about the importance of conservation and how they can help.
- Some of the most well-known animal conservatories charities include The Wildlife Trusts and
World Wildlife Fund (WWF).
Primary Research Findings
I conducted user interviews, gathered insights, and mapped them out into groups.
- Users don’t know what they can help with and get involved.
- Users need to be informed of what the charity does and how they can help.
- Users would be open to helping out during their free time.
- Users need a charity to be familiar if they would support it.
User Needs
I conducted user interviews, gathered insights, and mapped them out into groups.
- Clear and easy-to-read updates on the impact of their contributions.
- Access to information about the charity’s efforts and projects.
- Easy navigation and clear calls-to-action on websites.
- Personalized messages and appreciation for their involvement.
- Ratings, reviews, and testimonials from other donors.
User Persona
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HMW Statements
- HMW make donation impact updates clear and compelling for Mike?
- HMW provide easy access to information about the charity’s efforts and projects for Mike?
- HMW ensure intuitive navigation and clear calls-to-action on charity websites for Mike?
- HMW deliver personalized messages and appreciation to Mike for their involvement?
- HMW incorporate ratings, reviews, and testimonials from other donors to build trust for Mike?
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Ideation and Wireframing
User Flows & Design Systems
Logo & Accessibility Consideration
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UI Design
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Usability Findings
I conducted usability tests using UseBerry to validate my designs and make changes based on the outcomes.
The tests showed that not all users could find the careers link from the footer and this was fixed by having the careers link in he header navigation.
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Next Steps
- Further Usability Testing
- Complete Other User Flows
- Implement and gather insights
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Prototype
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